Link Popularity
March 10, 2007
The most important factor that would effect your website’s top positioning on the major search engines is its link popularity. Incoming Links and link popularity totally effect your high rankings on the search engines.
Link building has changed substantially over the years, it a lot more than just simply finding as many sites as possible you link to you and exchange links with them. The search engines have known about this tactic from long some time and have made extensive efforts to eliminate this practice, they have made stronger and relevant algorithms.
By taking into account the relevancy of two sites and giving more weight to links between sites who’s content is similar, the search engines are rewarding sites that link to other websites that their visitors might be interested in. This factor has to be taken into account in any link popularity effort as well as the value of the page that links to you.
Text N data’s Link popularity services are created to promote high-quality, relevant links that would add value to your website in long term. Search engine optimization and building authority of your website is a constant process, but if done in the ethical way it helps you attain high rankings and also keep them.
Meta tags
March 10, 2007
Meta tags are used on your website source code so that the search engines that are crawling your site are able to index the site. Meta tags give you the ability to describe the web pages appropriately. However it is not as effective as it was in older times, but one must still use them.
a) Title Tag
The Title Tag is an HTML code that appear at the top title bar of your browser. Title tags play a vital role in your website’s rankings. It is these words or phrases that appear as the title of your page in the hyperlink listings on the search engine results.
Only the most relevant and specific keywords must be included in the title tag. These keywords must be accurate description of the contents of the page. The title page can be compared to a well-worded sales phrase and hence only the most relevant and specific keywords should be used.
b) Meta description tag
This gives a short and concise summary of your website page. It is mostly these words that are placed in SERP just below the title tag to give a brief description of your page. Ensure that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.
c) Meta Keywords Tag
The Meta keywords tag should have a maximum of 15 non-repetitive, competent keywords. This is sure to help you get your site ranked among the top sites for the relevant keywords.
D) Body Tag
Body tag is the important part of an Html Document, Text added inside the tags like <p>, <h1>, <h2>, <embedded>, <noscript> are visible to the end users, What ever text in these tags should be appealing to both the Users as well as the search engines, Search Engines consider the keywords in these tags important.
KeyWord Research
March 2, 2007
One of the most important aspects of getting winning results on your website optimization is to opt for specialized SEO copywriting. This is a planned approach to make the website rank high on all search engines. This makes the selection of keywords very important.
In fact keyword research is vital part in SEO . Keyword Phrase Research is a process in which you carefully choose keywords which are likely to be searched by your target audience. By use of these quality keyword phrases you ensure that your visitors find your website.
Although there are some advanced keyword research tools like Wordtracker and Overture - Search Term Suggestion Tools it still requires manual precision and one must have complete understanding of the business, target customers etc.
It is always better to use “keyword phrases” than keywords. For instance, if your keyword is ibm server it is better to use add on phrases like ibm server components or ibm server equipment. It is good to use both the singular and plural versions of the keywords where necessary. This makes it easier for you to rank on long tail keyword