Meta tags are used on your website source code so that the search engines that are crawling your site are able to index the site. Meta tags give you the ability to describe the web pages appropriately. However it is not as effective as it was in older times, but one must still use them.
The Title Tag is an HTML code that appear at the top title bar of your browser. Title tags play a vital role in your website’s rankings. It is these words or phrases that appear as the title of your page in the hyperlink listings on the search engine results.
Only the most relevant and specific keywords must be included in the title tag. These keywords must be accurate description of the contents of the page. The title page can be compared to a well-worded sales phrase and hence only the most relevant and specific keywords should be used.
This gives a short and concise summary of your website page. It is mostly these words that are placed in SERP just below the title tag to give a brief description of your page. Ensure that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.
The Meta keywords tag should have a maximum of 15 non-repetitive, competent keywords. This is sure to help you get your site ranked among the top sites for the relevant keywords.
Body tag is the important part of an Html Document, Text added inside the tags like <p>, <h1>, <h2>, <embedded>, <noscript> are visible to the end users, What ever text in these tags should be appealing to both the Users as well as the search engines, Search Engines consider the keywords in these tags important.