Key Performance Indicators

Apart from the conventional SEO parameters like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. We also focus on like keyword density and KEI scores.

It is also important to utilize the benefit of “Long Tail”. Some Key Performance Indicators are as follows:

Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords

Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders

Page Yield — percentage of unique pages that yield search-delivered traffic in a given month

Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month

Visitors per Keyword — ratio of search engine delivered visitors to search terms

Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages

Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Content Optimization Process

Text N Data’s  content optimization process involves research, development and adding keyword rich content to your website. On different appropriate locations like product pages, category pages etc.

Having targeted and relevant keywords on your website is immensly important, as only strategic keyword combination, that your audience is looking for will have your website found. Our team at Text N Data follows proper steps that are involved in successful keyword research.

First step in which is understanding your business, product or service which puts us in right direction in order to achieve higher rankings and drive more targeted traffic to your website.

Effective Link Building

Relevant, authoritative and contextual links are the right type of links. Hundreds and thousands of quality incoming links can make or break a website’s ranking on various search engines.

It is important to identify the right kind of link, which would add long term value to your website. Unfortunately there are different SEO consultants which have followed the wrong way and have created huge misconception about Link building. Link Building has to be taken seriously as it is most important aspect of search engine optimization.

There are two kinds of links that retailers should focus on to improve such rankings. Firstly, the links from a product page to other relevant product pages within the site is relevant and is crawled by the search engine spider.

The second kind of link is links coming into a site from external sources, on which one has no control. A link from an online magazine to an reference retail site is a link from an authoritative external webpage and those kinds of links can definitely increase search rankings. But they are much harder to achieve because they require persuading the outside site to link which is a tactful manual process.

Careers

 

Careers At TextNdata

Global Opportunities

At TextNdata you become part of our global family; as a result, you have access to a world of opportunities, including onsite opportunities with our clients in the USA and Europe.
At TextNdata, we value raw talent and believe that proper guidance is given it ensures a successful transition of the team in a whole into world-class delivering professionals.

Our leadership team visits the best campuses in India for guest lectures and knowledge-sharing engagements plus to make campus hiring.

Lead / Sr. Developer(Location: New Delhi)

Job Code: SW/EST

Technical Skills:

The ideal candidate should be B.Tech / BE / ME / M Tech (Computer Science / Engineering) / MCA with 3+ years of experience in the following areas

  • PHP,Shell Scripts, My SQL
  • Design, development, optimization, enhancement, fixing etc.
  • Must be hands on and Quality driven
  • Requirement gathering, map-gap analysis, customization, configuration and deployment
  • Assist measures of onsite and offshore teams
  • Highly experienced with software development processes, and in particular, software design and unit/integration testing.

Senior SEO Expert (Location: New Delhi)

Job Code: SEO/ET

Technical Skills:

The ideal candidate should be Graduate with 3+ years of experience in the following areas

  • Enhanced Keyword Research
  • Experience in fixing websites in accordance with W3C standards.
  • Proven Track Record in top keyword placements
  • Expert Level experience on various positioning tools
  • Assist measures of onsite and offshore teams

Partners

 

Text N data Partners

Text N data has Global Partners that are recognized as consulting web solution firms who have the capability and expertise to design and implement various web technologies for content management and other information interfaces for customers.

Text N data has made strong commitments with some technology partners that have a strong ability to contribute best-of-breed technologies and solutions to industry. TextNdata promotes their work and strongly recommend to those who require their services. In this way, TextNdata helps customers to achieve greatest return on their investments.

WE ARE TOGHTHER FOR BETTER

Maximum Approach – Our network has a Global reach of over 13 million customers
Constant Relation – People continue to work with your trusted contacts.
Enhanced Offerings – maximized lead generation for content management solutions designed to drive greater scale and performance.

Link Popularity

The most important factor that would effect your website’s  top positioning on the major search engines is its link popularity. Incoming Links and link popularity totally effect your high rankings on the search engines.

Link building has changed substantially over the years, it a lot more than just simply finding as many sites as possible you link to you and exchange links with them. The search engines have known about this tactic from long some time and have made extensive efforts to eliminate this practice, they have made stronger and relevant algorithms.

By taking into account the relevancy of two sites and giving more weight to links between sites who’s content is similar, the search engines are rewarding sites that link to other websites that their visitors might be interested in. This factor has to be taken into account in any link popularity effort as well as the value of the page that links to you.

Text N data’s  Link popularity services are created to promote high-quality, relevant links that would add value to your website in long term.  Search engine optimization and building authority of your website is a constant process, but if done in the ethical way it helps you attain high rankings and also keep them.

Meta tags

Meta tags are used on your website source code so that the search engines that are crawling your site are able to index the site. Meta tags give you the ability to describe the web pages appropriately. However it is not as effective as it was in older times, but one must still use them.

a) Title Tag
The Title Tag is an HTML code that appear at the top title bar of your browser. Title tags play a vital role in your website’s rankings. It is these words or phrases that appear as the title of your page in the hyperlink listings on the search engine results.

Only the most relevant and specific keywords must be included in the title tag. These keywords must be accurate description of the contents of the page. The title page can be compared to a well-worded sales phrase and hence only the most relevant and specific keywords should be used.

b) Meta description tag
This gives a short and concise summary of your website page. It is mostly these words that are placed in SERP just below the title tag to give a brief description of your page. Ensure that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.

c) Meta Keywords Tag
The Meta keywords tag should have a maximum of 15 non-repetitive, competent keywords. This is sure to help you get your site ranked among the top sites for the relevant keywords.

D) Body Tag
Body tag is the important part of an Html Document, Text added inside the tags like <p>, <h1>, <h2>, <embedded>, <noscript> are visible to the end users, What ever text in these tags should be appealing to both the Users as well as the search engines, Search Engines consider the keywords in these tags important.

KeyWord Research

One of the most important aspects of getting winning results on your website optimization is to opt for specialized SEO copywriting. This is a planned approach to make the website rank high on all search engines. This makes the selection of keywords very important.

In fact keyword research is vital part in SEO . Keyword Phrase Research is a process in which you carefully choose keywords which are likely to be searched by your target audience. By use of these quality keyword phrases you ensure that your visitors find your website.

Although there are some advanced keyword research tools like Wordtracker and Overture – Search Term Suggestion Tools it still requires manual precision and one must have complete understanding of the business, target customers etc.

It is always better to use “keyword phrases” than keywords. For instance, if your keyword is ibm server it is better to use add on phrases like ibm server components  or ibm server equipment. It is good to use both the singular and plural versions of the keywords where necessary. This makes it easier for you to rank on long tail keyword