Apart from the conventional SEO parameters like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. We also focus on like keyword density and KEI scores.
It is also important to utilize the benefit of “Long Tail”. Some Key Performance Indicators are as follows:
Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
Visitors per Keyword — ratio of search engine delivered visitors to search terms
Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
Engine Yield — the amount of traffic a search engine delivers for every page it crawls