Let's assume I sell cars.
Important keywords in the URL are good:

e.g. http://www.example.com/chrysler-voyager.html

But what's about keywords in parameters:

e.g. http://www.example.com/car.php?xx=chrysler&yy=voyager

Is it the same as http://www.example.com/car.php?carid=123 or better?

Yes I know, there is mod_rewrite. But I don't have it.

Thanks,
Gerhard

__/ [ Gerhard Buergmann ] on Monday 27 March 2006 12:00 \__

In my opinion, the former is better. I am assuming you separate the keywords
with non-indexable symbols (e.g. "=" and "&"), which act as
separators/delimiters. I believe that search engines make little or no
attempt to break the URL to its constituent structures (maybe, just *maybe*
with the exception of domain name). It is otherwise discriminative to the
platform/CMS. Owing to mod_rewrite's (and equivalents), the URL structure
has little correlation to to underlying structure. It is not indicative of
*depth*.

Hope it helps, (it's just an opinion, bear in mind)

Roy

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On Mon, 27 Mar 2006 13:08:17 +0200, Roy Schestowitz
<newsgroups@schestowitz.com> wrote:

Much better.

I did a test last Summer. My URLs are of the form

http://www.bpp.com.pl/?left=dysleksja&right=dysleksja

where left&right are parameter names (not best ones, but it was done
before I started to learn SEO and I am not going to change it now).

First version was ?left=dysleksja&right=wprowadzenie - "dysleksja" means
dyslexia, "wprowadzenie" means introduction. Page was about #90 IIRC. When
URL changed to dysleksja&dysleksja form, page moved up about 20 positions.

Just avoid using id as a name of parameter. At least that's what Matt
Cutts posted in his blog.

Best,
Borek
--
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