Someone suggested (for a fee) that I place "a one page advertising" on my
website: "We will create a page with some information about the product
[language learning courses] and add some pictures. Then we will send it to
you and you put it on your site."

Is this the so called content exchange (as opposed to link exchange?). What
are the benefits for the advertiser (comparing to a link exchange)? Any
benefits for me? Any dangers in doing this? -- Thanks.

On Mon, 08 Aug 2005 13:28:35 GMT, "Mark Shell"
<markashell@REMOVEearthlink.net> wrote:

Is it a subject related to your site? If so then the content probably
wouldn't hurt. Nor would the link in Hilltop hub/authority terms.
Other factors would presumably be determined by where you put it on
your site and what authority you have over that, and vice versa.

BB

--
www.kruse.co.uk/ seo@kruse.demon.co.uk
Elvis does my SEO
--

Big Bill wrote:


I think you're playing with fire when you choose to do this. You dilute your
PageRank and make maintenance a pain, although you can set up a subsite
with FTP access for the content 'partner'.

In general, you will /have/ to create some linkage between both sites (at
one level or another). Will this linkage be any better than a link exchange
(which I am against on general)? I think not. In fact, you are spreading
links among two separate sources, which will result in penalties and lower
ranks due to fewer incoming links to each.

Roy

--
Roy S. Schestowitz
http://Schestowitz.com

"Roy Schestowitz" <newsgroups@schestowitz.com> wrote in message
news:dd7p72$2qig$2@godfrey.mcc.ac.uk...

I agree with maintenance being a pain, but diluting pagerank isn't a problem
at the moment. I'm finding that the more outbound links I put on each page
(to good quality sites) the better my rankings improve.

The biggest problem which I think Roy is touching on above is:

how many links do you provide from within your site to the advertising page.
how many internal links will your customer allow on the page (i.e. back to
your home page etc)
how many links do you allow them to put in the copy of the advertisement.

All of these could be exploited by one side or the other.

S

I have been proposed the same thing - To add a page with content to my
site - Since the page is about a languacge
course and my site is www.lifeinitaly.com there is no problem about being
content-related but I have not seen the page I am suppose to
add yet - I will take a decision when the page will be emailed to me -
Paolo





"small mouse" <swampdeer@gmail.com> wrote in message
news:dd7ro2$8q0$1@nwrdmz02.dmz.ncs.ea.ibs-infra.bt.com...

On Mon, 08 Aug 2005 13:28:35 GMT, "Mark Shell"
<markashell@REMOVEearthlink.net> wrote:

I don't see anything wrong with the concept, all depends how much
you'll make from it and what you'll loose in return. There won't be
penalties as such, but like adding any new page it spreads your
benefit thinner through the site. If they expect you to link to this
page from every page of the site this could have a detrimental effect
on your sites overall rankings.

I'd want far more for this than say a banner ad through the site. they
are basically renting web space from your site and gaining from any
ranking benefits your site gives.

I'd also want control over the page, adding links back to important
pages etc... so more like a intermediary ad page you sometimes see on
Yahoo Groups and similar.

Make sure they won't be using the same ad on multiple sites, you don't
want to be adding duplicate pages to your site.

David
--
Free Search Engine Optimization Tutorial
http://www.seo-gold.com/tutorial/

On Mon, 8 Aug 2005 14:54:59 +0000 (UTC), "small mouse"
<swampdeer@gmail.com> wrote:

Rankings in the engines, meaning you're going up in them, or you're
getting greener in the toolbar? We'll be arguing about this forever
unless you explain further (in which case, I won't have to argue,
because - hey! I'll have won! Probably.)

BB
--
www.kruse.co.uk/ seo@kruse.demon.co.uk
Elvis does my SEO
--

Umm, I mean going up in Google. PR has dropped from a PR5 down to PR4 since
last year,

And the best thing is that our site is ranking above a competitor who has
been paying for about 12,000 backlinks for the last two years and has a PR7.

I think the way Google relied on inbound links for rankings in the 90's
changed the face of the web, and encouraged spammy links pages/doorway pages
etc. Imagine what it would be like if your ranking was based on how many
good sites you link out to, instead of how many poor sites are linking in to
you. Websites would be informative and useful and free of spam.

Or perhaps I'm just dreaming and it wouldn't work?!

small mouse wrote:

True it is, but pointing the finger at Google (I do not suggest you did
that, but generally speaking) is unfair. PageRank was based on the idea of
citations in research (
http://www.wired.com/wired/archive/13.08/battelle.html ) and since Larry
Page's dad was a professor, I bet this somehow influenced the method.

It is a sad and disturbing truth that sites can buy popularity. Commercial
are a similar case. People opt for a certain brand of beer because more
advertisements for that beer were viewed and that gives a falsified
perception of value.

We can only hope that Google will find a successful algorithm for discerning
spammy link from worthy ones. Because of the size of the Internet, doing
this perfectly is impossible. It's like a government gathering all the
millions of citizens that reside in a country and then deciding, based on
just the appearance, who is likely to commit a crime and must be jailed
immediately. It is tactful to leave the criminals out (=spammy links) than
to jail innocent people (=penalise benevolent sites).

Roy

--
Roy S. Schestowitz
http://Schestowitz.com

"Roy Schestowitz" <newsgroups@schestowitz.com> wrote in message
news:dd7v5g$2s9v$1@godfrey.mcc.ac.uk...
Nicely put Roy, I totally agree

I'd also just like to add that I've drunk lots of rubbish beer on account of
advertising spending. I guess my idealism still hasn't been beaten out of
me yet, I just need to get used to the fact that Google and the internet in
general are never going to be perfect.