Search Engine Optimization > Search Engines > Advice
Advice
Posted by News on February 26th, 2006

I have a client that would change the content, meta tags and occasionally
the design of his home page whilst I was in the middle of optimising his
site (I only ever had access to his index page) He is now very upset because
he doesn't rank for his main keyword. I have explained the detrimental
effect his changes have but he refuses to accept this. Does anyone have any
advice on how to deal with issue? Any articles or "expert" opinions would be
very useful.

Thanks in advance

DDJEM


Posted by Stacey on February 26th, 2006

"News" <news@hgfhgfhgfhgf.com> wrote in message
news:dtsqj4$st4$1@nwrdmz01.dmz.ncs.ea.ibs-infra.bt.com...

Why would anyone SEO a site with the only access is to the index page?
Mistake #1. Mistake #2 Don't ever take on a client with the only access to
the index page and allowing changes to be done on top of changes(while
optimizing). Advice learn by your mistakes.:-)

Stacey
--
Rustic Lodge Decor- http://crookedcreekcountry.com
Flowers- http://allgiftshop.net/occasion-gift...ts-flowers.htm
Home Decor- http://eleganthomedecorandgifts.com/home-decor/
Holiday Spain Rental - http://www.casamedinabahiga.com/



Posted by Roy Schestowitz on February 26th, 2006

__/ [ Stacey ] on Sunday 26 February 2006 18:35 \__


What promises were made to the client and did the client promise to abstain
from getting involved? I was in a situation before when one edit suprseded
another. It can be enormously frustrating and often difficult to recover
from (by obtaining both versions after the collision occurs), especially if
edits are done directly on the server's filesystem or via a CMS
(database-driven).

---

Hi Stacey,


Many people still think of their front page as the one and only facet. That's
why people are so obsessed with the perceived value (e.g. PageRank )of their
front page and are reluctant to leak some of it onto other pages/domains.
The matter of fact is that subpages (additional, sub-categorised content)
often help attract more traffic than a high-ranked front page or a
highly-optimised front page.



CVS or SVN the Web site? It's probably an overkill for small sites, but we do
so on our internet. It involved either file locking or version control
(merging) with the notion of checking out and committing pages as to avoid
or treat simultaneous edits.

Posted by Stacey on February 26th, 2006

"Roy Schestowitz" <newsgroups@schestowitz.com> wrote in message
news:dtst55$4ll$1@godfrey.mcc.ac.uk...
I agree, but if a site is to be optimized for the better the client needs to
understand that the whole site should be changed. Now if a person doesn't
have full access then maybe a template with the advised changes to be made.
Other than that if someone doesn't do advised changes then it can not be
perceived as the person's fault that something didn't work. It would be the
client for not having the completed changes to be made.

Am I making any sense? I have been working on a site with green and grey
colors. Kind of makes the mind wander. Plus, I had to back up 5 sites last
night to get my FP extensions reinstalled by the hosting company as they(FP
extensions) went coo koo. I had to do it by FTP and everyone knows how much
I hate that and the slowness of it. Plus, my simplestuff site had loads of
stuff since 4 years...I need to do some clearing out.

Stacey



Posted by canadafred on February 26th, 2006

"Stacey" <Remove-the-Y-stacey@staceyssimplestuff.com> wrote in message
news:dtsscp$ff6$03$1@news.t-online.com...
Ya. You should try to take control of the things you need to work with.

SEO requires not only perpetual training, but also the ability to deploy
actions quickly and effectively. Just on another note : SEO sometimes also
requires the ability to consult with others seamlessly, the developing of
"Jack jumped out of the box" impressions to both your visitors and your
spider friends always remaining focused on improving a web site's ROI. Even
the Old Vets ... I know, I know, who are you calling Old Vets, embark on
experimental journeys sometimes.

--

Fred canadian_web@hotmail.com
Ethical SEO Tips, Tools and Resources
www.rezultz-web-site-promotion.com



Posted by News on February 26th, 2006

Thank you for your insights....

The site was optimised by a third party, on our instructions. The issue here
is not the perceived "mistakes" made but the clients opinion that the
changes to the index page were not detrimental to the SEO.

DDJEM
"Stacey" <Remove-the-Y-stacey@staceyssimplestuff.com> wrote in message
news:dtstu3$tru$01$1@news.t-online.com...


Posted by Greg N. on February 26th, 2006

News wrote:
Has he removed his main keyword from his home page's content?

Or do you think a layout change, while retaining the relevant keywords,
is in some way detrimental, with respect to those keywords, to a page's
ranking or SERP position?

--
Gregor mit dem Motorrad auf Reisen:
http://hothaus.de/greg-tour/

Posted by News on February 26th, 2006

He has adjusted his text content on more than one occasion, altered his
title tag and changed the layout. He doesn't believe these changes have has
an effect on his SERP's.

DDJEM



"Greg N." <yodel_dodel@yahoo.com> wrote in message
news:dtt0n1$r5r$1@online.de...


Posted by Greg N. on February 26th, 2006

News wrote:

That's not a precise answer to my question.

If a text change, title change, or layout change does not alter the
frequency of occurence of a given keyword, do you think this can still
hurt the SERP performance of _that_ keyword?

--
Gregor mit dem Motorrad auf Reisen:
http://hothaus.de/greg-tour/

Posted by News on February 26th, 2006

The changes altered the frequency and position of keywords, the keyphrase -
eg "blue widgets" - would be changed in the title tag to "blue and red
widgets"


"Greg N." <yodel_dodel@yahoo.com> wrote in message
news:dtt1pt$tfo$1@online.de...


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